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Ongoing Sound Art Project - Cassette postcards In this digital age letters have been replaced by emails, postcards almost replaced by social media. Gemma not only wanted to subvert the postcard on this artwork but also celebrate it. Finding parallels with cassette tapes (both having two sides, being methods of recording and being seen now as an old fashioned and redundant technology) Gemma created and continues to create a series of sound postcards. The sound postcard is created by recording one side with the ambient sounds of a tourist site while remaining stationary and the other with what would be the text on the reverse of the postcard. The text is created using a text to speech editor and forms a robotic and unemotional feel. Finding a use for cassettes, a medium that is no longer sold in shops as music and not easy to find blank, and through recreating the postcard in a new (yet old) format Gemma celebrates both mediums. The postcard is subverted by removing the vital visual imagery and requires the viewer to imagine what the place is like purely through sound and the description you would get on the reverse of a normal postcard. The unemotional tone of the text and by having to listen to the "postcard" out loud we are also reminded that while postcards are directed to us personally they can be easily read by anyone. |
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